How Often Should You Post? A Guide for Small Business, Educator, and Author’s Guide to Staying Sane on Social Media

Ah, social media—the never-ending puzzle that somehow always changes just when you think you’ve figured it out. If you’re a small business owner, educator, or author, you’ve probably asked yourself at some point: How often should I be posting?

The short answer? It depends. The long answer? Grab your favorite beverage, and let’s chat.

The Rule of Three (ish)

A good rule of thumb is to post about three times a week on most platforms.

Why three? It’s enough to stay relevant without feeling like you need a full-time social media manager (or cloning yourself). Of course, some platforms thrive on more frequent posting (hello, TikTok), while others, like LinkedIn, can get by with once or twice a week.

The Algorithm: Your Frenemy

Here’s the thing—social media algorithms change all the time. Just when you figure out what works, the platforms decide to shake things up. Instead of chasing every trend, keep an eye on your engagement. When do your followers interact the most? What type of content gets the best response? Adjust accordingly.

The Best Schedule? The One That Works for You

If three times a week feels like too much, start with once a week. Consistency is better than perfection. Posting regularly—even if it’s just once a week—is better than burning out after two weeks of daily posts.

The Bottom Line

There’s no one-size-fits-all answer, but if you:
✅ Post consistently (even if it’s just once a week)
✅ Pay attention to when your audience engages most
✅ Work with your schedule, not against it
Then you’re on the right track!

At the end of the day, social media should work for you, not the other way around. So, go forth, post when you can, and don’t stress the algorithm too much—it’s going to change again next week anyway. 😉